http://www.wretch.cc/blog/angelduck777/24969473

When writing a restaurant marketing plan, it is important to keep in mind why you are writing it. A marketing plan obviously outlines how your company will market its business but it is also important to keep in mind that marketing efforts are all created in order to generate business by articulating what and who your company is. In this sense, the marketing mix that your company chooses to employ should be an accurate representation of your company concept.

Choosing a Marketing Mix

Choosing the right blend of marketing tools is like creating a good team. Making sure that your marketing efforts are complementary and working together in synergy is essential to your restaurant's success. If you send out coupons to one group while advertising in high-end magazines, your marketing efforts will be fighting one another, creating separate brand images which ultimately will turn off customers.

The marketing mix chosen must reflect the business. For example, if you are a high-end restaurant, excessive promotional discounts may deteriorate your brand and articulate to customers that "this restaurant does not deserve full price".

Catering to Customers

Promotion and marketing should appeal primarily to the restaurant's target market. This may mean giving discounts to college students if you operate primarily in a college town, sponsoring local community organizations if your market is primarily a small tight-knit community, or emphasizing appealing aspects of your business such as a famous chef if your clientele is primarily high-end. Remember that there is no one-size-fits-all formula for a restaurant's marketing plan; it all relies upon appealing to the particular group of customers that make up your core clientele.

Remember What You Are Selling

Your restaurant is a business and, ultimately, if you cannot get your food in the customer's mouths it will be difficult to break even. Though some restaurants' reputations sell the experience more than their food (ie: Hooters, Medieval Knights, etc.), in general, marketing efforts should center around why your food is appealing, exotic, high-quality, or in some way unique. There must be some reason certain customers will want to dine at your restaurant as opposed to any other competitor's establishment.

Conclusion

The most important thing to keep in mind is that marketing efforts must be cohesive and promote one brand image in order to create an adequate representation of the company's concept. Choosing appropriate marketing vehicles that reflect your establishment and how your food is unique are keys to an effective marketing plan.

Simply Famous Viral Marketing Techniques that Work

The internet boom has made mass communication achievable with just a click of a mouse. Together with this development, the internet has become a vast market that people are taking advantage of. One of the best strategies to get those customers to buy your product is through Viral Marketing. Most advertisers believe that this type of strategy is the most effective way in hauling in customers. In a can, Viral Marketing is really imitates a virus. It moves on its own, multiples sporadically, and only needs little effort for its dissemination.

A classic example of this strategy is the Hotmail email service. Hotmail offered a free email account, and then on every message sent, a short message below every email has a commanding line asking the receiver to sign up to Hotmail. It has grown like bushfire in the internet, and today Hotmail has become one of the leading providers of free email service. They are also getting advertisements by the bucket. However, viral marketing nowadays are more complicated, and it takes some of strategy and a lot of creativity to make one. Here are some simple techniques that you can use to stay ahead of the game.

Create a ‘fun page’ on your website
If you are a serious marketer, and you don’t have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a little sub-page on your site with funny or interesting videos or images, or even create a mini-game that is focused on your product. Be sure to include a ‘tell a friend’ link to ensure that your ‘fun page’ gets disseminated. Creativity is the key. If your ‘fun’ page is cool enough, you can be sure that this page will sell like pancakes, and you’ll get more hits for your website.

Think Weird
Creating a ‘weird gossip’ is another strategy in viral marketing. A sample of this is the subservient chicken website that Burger King created. The page contained a ‘video camera’ with a command line below it. On the site, just type what you want the subservient chicken to do, and voila, the chicken will do it. People were born curious. If you have some idea in your head, do it. The subservient chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the site. Although the downside on this strategy is that you might create ‘bad’ publicity. But as the old saying goes, a bad publicity is still publicity.

Spam it!
An Email can also be used in this type of technique. Create a message with funny pictures or a video, and then send it to your friends. If it is funny enough, you can be sure that this little message will reach a lot of people. Remember that the images or video should contain at least a brand logo or a website address. The best thing that you can do here is to include your ‘name’ on the video itself, like for example a guy wearing a t-shirt with your brand name on it, or a bunch of funny pictures dealing with your products. Most forwarded emails are viral marketing strategies. In this technique, you can always be sure that your emails are going to be opened, because they came from the friends of the email owner.

Give Some
Free is always good. Most people search the internet with ‘free’ as one of their keywords. Free stuff can boost your website’s popularity. There are a lot of cheap items out there that you can give out for free. Creating a downloadable Flash game is one of the most used today. But of course, you should make it interesting, and make the people think that without this free stuff on their desktop, they’re missing out a lot.

If you’re serious about your business, be sure to apply these techniques in your ad campaign. This may not answer all of your promotional needs, but this will surely help you a lot in creating a buzz. It’s cheap, it’s easy and it’s effective. Remember, think like a virus!

...Marketing experts will do everything just to sell their products most companies a lot a big budget to advertise their products some even sacrifice the quality of their product so that they can just have money to pay the advertising cost.

--slogans, freebies, makeover, ads, join the bandwagon,

http://www.famousquotes.me.uk/epitaphs/36.htm

GOOD FREND FOR JESUS SAKE FORBEARE TO
DIGG THE DUST ENCLOASED HEARE.
BLEST BE YE MAN YT SPARES THES STONES AND
CURST BE HE YT MOVES MY BONES

William Shakespeare

WORKERS OF ALL LANDS UNITE.

THE PHILOSOPHERS HAVE ONLY INTERPRETED THE WORLD IN VARIOUS WAYS; THE POINT IS TO CHANGE IT

Karl Marx

STEEL TRUE, BLADE STRAIGHT

Sir Arthur Conan Doyle

AGAINST YOU I WILL FLING MYSELF,
UNVANQUISHED AND UNYIELDING, O DEATH!

Virginia Woolf

CAST A COLD EYE ON LIFE, ON DEATH
HORSEMEN, PASS BY!

William Butler Yeats

x

Stranger ! Approach this spot with gravity !

John Brown is filling his last cavity.

Epitaph of an unknown dentist

MURDERD BY A TRAITOR AND A COWARD WHOSE
NAME IS NOT WORTHY TO APPEAR HERE

Jesse James

LOOKING INTO THE PORTALS OF ETERNITY TEACHES THAT
THE BROTHERHOOD OF MAN IS INSPIRED BY GOD'S WORD;
THEN ALL PREJUDICE OF RACE VANISHES AWAY.

George Washington

THE BEST IS YET TO COME

Francis Albert Sinatra

ALIEN TEARS WILL FILL FOR HIM
PITY'S LONG-BROKEN ERN,
FOR HIS MOURNERS WILL BE OUTCAST MEN,
AND OUTCASTS ALWAYS MOURN.

Oscar Wilde

A Genius of Comedy His Talent Brought Joy
and Laughter to All the World.

Oliver Hardy

Alexander Newton

Nature and Nature's laws lay hid in night:
God said, 'Let Newton be!' and all was light.

March 20th 1727

Composed by Alexander Pope

VOCATUS ATQUE NON VOCATUS DEUS ADERIT

(Invoked or not invoked, the god is present.)

Carl Jung

EVERYBODY LOVES SOMEBODY SOMETIME

Dean Martin

The body of Benjamin Franklin, printer (like the cover of an old book, its
contents worn out, and stript of its lettering and gilding) lies here, food for
worms. Yet the work itself shall not lost, for it will, as he
believed, appear once more In a new and more beautiful
edition, corrected and amended by its Author

Benjamin Franklin

I am ready to meet my Maker.

Whether my Maker is prepared for the great ordeal
of meeting me is another matter.

Winston Churchill (1874-1965)

SHE DID IT THE HARD WAY

Bette Davis

A GENTLE MAN AND A GENTLEMAN

Jack Dempsey

"That's All Folks!"
The Man of a Thousand Voices
Mel Blanc

Sleep with a smile.
Sammy Cahn

A star on earth - a star in heaven
Karen Carpenter

Steel True, Blade Straight
Sir Arthur Conan Doyle

Called Back
Emily Dickinson

...that nothing's so sacred as honor and nothing's so loyal as love
Wyatt Earp

The passive master lent his hand,
To the vast Soul which o'er him planned.
Ralph Waldo Emerson

So we beat on, boats against the current,
borne back ceaselessly
into the past
- - - Great Gatsby
Francis Scott Key Fitzgerald

I had A Lover's Quarrel With The World
Robert Lee Frost

Even amidst fierce flames the golden lotus can be planted.
Sylvia Plath Hughes

Novelist-Citizen
of Two Countries
Interpreter of his
Generation on both
Sides of the Sea.
New York April 15, 1843
London February 28, 1916
Henry James

"Here lies One Whose Name was writ in Water."
John Keats

Gone are the living, but the dead remain,
And not neglected; for a hand unseen,
Scattering its bounty like a summer rain,
Still keeps their graves and their remembrance green.
Henry Wadsworth Longfellow

kata ton daimona eay toy
Jim Morrison
(Pere Lachaise Cemetery;Paris, France)
{True to his own spirit.}

As the flowers are all made sweeter
by the sunshine and the dew,
so this old world is made brighter
by the lives
of folks like you.
Bonnie Parker

Quoth the Raven,
"Nevermore."
Edgar Allan Poe

We love you
Psalms: 23
Freddie Prinze

We love you
Psalms: 23
Freddie Prinze

I never met a man I didn't like.
Will Rogers

"Loving You is Easy Cause You're Beautiful"
Minnie Riperton Rudolph
Hers was a gift of love, a miracle of life,
For all the world to see and hear forever.

One of the most interesting, if not ludricous, conspiracy theories I've heard is on little Suri being a manufactured product of Tom's desperate move to revive his ailing career. Katie Holmes was supposed to have been offered a vast sum of money to be Cruise's new wife (after Jessica Alba and Scarlett Johanson turned down the offer), and after Katie agreed, voila, here comes baby Suri to save the day. On another curious conspiracy theory, world leaders including bush, obama and the catholic church among others, are alleged to be part of this whole satanic illuminati conspiracy designed to subliminally rule the world. More often than not, conspiracy theories remain as unproven theories, but it is not


Top 10 Wackiest Conspiracy Theories
Published on 1/16/2006
www.2spare.com/

Dinosauroid-like Alien Reptiles are dominating the World

Christine Fitzgerald, a confidante of Diana, Princess of Wales, claims that Diana told her that the Royal Family were Reptilian aliens, and that they could shapeshift.

David Icke's --BBC reporter-- claims that humanity is actually under the control of dinosauroid-like alien reptiles who must consume human blood to maintain their human appearance.

"Evidence" goes from Sumerian tablets describing the "Anunnaki" (which he translates as "those who from heaven to earth came"), to the serpent in the Biblical Garden of Eden, to child abuse, fluoridation, and the genealogical connections between the Bush family and the House of Windsor.

Icke theorizes that the reptilians came here from the constellation Draco. Like most conspiracy theories, falsification of Icke's hypotheses is nearly impossible, but Icke continues to sell books and give speaking engagements based on concepts ranging from the New Age to his political opinions.

Apollo 11 Moon Landings were faked by NASA

Proponents of the Apollo moon landing hoax accusations allege that the Apollo Moon Landings never took place, and were faked by NASA with possible CIA support. Enthusiasts of this theory claim that:

The astronauts could not have survived the trip because of exposure to radiation The photos were altered: the Crosshairs on some photos appear to be behind objects, rather than in front of them where they should be The quality of the photographs is implausibly high. There are no stars in any of the photos, and astronauts never report seeing any stars from the capsule windows. Identical backgrounds in photos that are listed as taken miles apart. The moon's surface during the daytime is so hot that camera film would have melted. No blast crater appeared from the landing The launch rocket produced no visible flame. The flag placed on the surface by the astronauts flapped despite there being no wind on the Moon. September 11 was orchestrated by the U. S. government A number of urban myths, alternative hypotheses and conspiracy theories have been formulated to explain the events of September 11th: The U.S., Israel or Iraq government orchestrated the attacks themselves. The Twin Towers fell straight down, at close to free-fall speed. This is a similar characteristic of a controlled demolition. The dust cloud and its make up are considered un-characteristic of a gravity-driven collapse. It is often pointed out that no steel building before or since the 9-11 attack has collapsed as the result of fire. The rubble of the Twin Towers smoldered for weeks after the collapse. This claim is meant to point out that steel could only have smoldered as a result of pre-placed explosives. Some consider photographic evidence of the plane lying on the grounds of the Pentagon to be ambiguous and unconvincing, citing a visual lack of burnt metal, human remains, passenger's luggage or seats. The Pentagon was struck in a newly renovated, reinforced section. Some speculate this location, the west side of the complex, to be indicative of government involvement, noting it as an attempt to reduce casualties. Flight 77 was able to fly in the direction of the DC and Pentagon area for approximately 40 minutes without interception. This is thought to be unusual given the Pentagon's close proximity to Andrews Air Force Base. There are claims that anti-missile batteries at the Pentagon should have intercepted Flight 77. The FBI confiscated a video, which may have captured the impact, from a nearby gas station attended by Jose Velasquez. This video has not yet been released. Barcodes are really intended to Control people Some conspiracy theorists have proposed that barcodes are really intended to serve as means of control by a putative world government, or that they are Satanic in intent. Mary Stewart Relfe claims in "The New Money System 666" that barcodes secretly encode the number 666 - the Biblical "Number of the Beast". This theory has been adopted by other fringe figures such as the "oracle" Sollog, who refuses to label any of his books with barcodes on the grounds that "any type of computer numbering systems MANDATED by any government or business is part of the PROPHECY of the BEAST controlling you." Charlemagne never existed, is a fictional character Phantom time hypothesis is a theory developed by Heribert Illig which suggests that the Early Middle Ages (614–911 CE) never occurred, meaning that all artifacts attributed to this time period were from other times, and all historical figures were outright fabrications. One consequence of Illig's hypothesis is that Charlemagne never existed but is a fictional character. The vast majority of historians believe this theory to be complete fiction, as all cited evidence can be considered circumstantial. The Truth is out there, on Area 51 The secretive nature of Area 51 and undoubted connection to classified aircraft research, together with reports of unusual phenomena, have led Area 51 to become a centerpiece of modern UFO and conspiracy theory folklore. Some of the unconventional activities claimed to be underway at Area 51 include: The storage, examination, and reverse engineering of crashed alien spacecraft (including material supposedly recovered at Roswell), the study of their occupants (living and dead), and the manufacture of aircraft based on alien technology. Meetings or joint undertakings with extraterrestrials. The development of exotic energy weapons (for SDI applications or otherwise) or means of weather control. Activities related to a supposed shadowy world government. Microsoft sends messages on Wingdings Font The Wingdings Font included with Windows has a history of controversy. In 1992, only days after the release of Windows 3.1, it was discovered that the character sequence "NYC" in Wingdings was rendered as Skull and crossbones symbol, Star of David, and thumbs up gesture. This could be interpreted as a message of approval of killing Jews, especially those from New York City. Microsoft strongly denied this was intentional, and insisted that the final arrangement of the glyphs in the font was largely random. Various other combinations of Wingings characters are alleged to have special significance by conspiracy theorists, but these results are likely purely coincidental. U.S. military caused the 2004 Indian Ocean Tsunami Popular Arab news services claim the U.S. and Indian militaries deliberately caused the Indian Ocean tsunamis with electromagnetic pulse technology. Another type of theory bases its claims on oil and gas interests. Others also reason that the technology is at least feasible if not highly probable since research into such technology has been conducted by the military as far back as World War II. The Nazis had a Moon Base Esoteric Hitlerists and conspiracy theorists interested in Nazi mysticism and World War II have speculated that the Germans landed on the Moon as early as 1942. According to other theories it is believed that the Nazis had made contact with 'half a dozen' alien races, including the malevolent Reptilians. Kentucky Fried Chicken makes black men impotent It is sometimes claimed that the Kentucky Fried Chicken franchise is owned by the Ku Klux Klan, and the chicken is laced with a drug that makes only black men impotent. Ironically, the KFC franchise is actually owned by an African-American.